As an artist with a band page or website, wouldn’t it be useful to be able to see how many fans you’re able to reach, or if you have fans in different countries that want to find out more about you? If you haven’t tried these features out before, you’d be surprised at the number of free tools there are online to analyse the statistics of your social media sites – information which you can use to your advantage!
Here are some of the free tools available online which will help you to keep a track on fan analytics.
bitly (http://bitly.com/)
As well as a means for shortening links to fit into tweets, this website also includes a very useful analysis tool. You can create a free account with bitly, add the links that you want to post, and keep track of the statistics of each link.
By accessing the “Analyze” tab at the top of your bitly page, you can see the number of clicks on a daily basis for all the links in your account. You will also be able to see the percentage of referrals from each site, for example your Facebook or Twitter, which will enable you to see which of these has had the most clicks from the links you’ve posted. The Analyze tab also tells you which countries your fans are based.
By entering your bit.ly link followed by a “+” in the address bar of your internet browser (http://bit.ly/xxxx+), or adding “/info/” in the middle of your link (http://bit.ly/info/xxxx) you can also bring up the statistics as above for that particular link too, which is super handy! The “Conversations” statistics also shows you how many tweets and Facebook shares, likes and comments this link has had – another very useful feature.
More information on how to analyse your links on bitly can be found here.
