Indie labels storm the Grammys, and social media goes wild!
Last Sunday (12th February) saw the annual Grammy Awards take place, with a huge social media surge surrounding the event. Facebook and Twitter were amassed with 13 million comments generated by users in the US in the 3 hours before and after, as well as during, the telecast. A new social TV record was also achieved by the awards ceremony, beating the hugely popular Super Bowl event last week.
Independent labels triumphed this year by winning 34 trophies in categories including Best New Artist, Best Album and Best Country Song. According to A2IM (American Association of Independent Music), Bon Ivor won awards for Best New Artist and Best Alternative Album, and label winners included Concord Music Group, Rounder Records and Big Machine.
2011 was also the second consecutive year that the independent labels and artists dominated industry nominations, accountable for 194 of the 387 possible nominations.
