Archives for the category ‘Partners’

Guest Blog – Mastering your music

April, 18th 2011 13:56

Mastering is one of the most mysterious aspects of producing music. The first thing you need to know is that yes, it is necessary. It’s the final polish that makes your demo sound like a record. The second thing you need to know is that unless you’re very clued up about production, have incredible equipment and a canyon of patience, you shouldn’t master your own material.

Naturally whoever you hire to do your mastering will tell you what they need, but more often than not musicians just end up with whatever the studio gives them, which may or may not be the best thing for mastering. Or if recording in a home studio, you need to know what you need to end up with for the best results.

File format

Mastering is concerned with shaping the overall sound of the music and making sure all the tracks on a record sound roughly the same. As such, you’ll be sending your final stereo mixdown of each track, rather than the files for each individual part (guitar, bass, vocals etc.)

CDs are burned using stereo WAV files with a sample rate of 44.1khz at 16 bit. Any digital processing will degrade the fidelity of the original signal, so any good mastering engineer will ask you to provide files in a higher quality than CD, so as little degradation occurs as possible.

48khz at 24 bit has been a recording studio standard for years, although as technology has moved on the sample rates have gone ever higher. 96khz is fairly common and 192khz not unheard of.

The higher the quality, the better. But as long as it’s better than CD, your mastering engineer won’t complain.

Once your track(s) are mastered, you will most likely be supplied with CD quality WAV files which can be converted to MP3 ready for digital music distribution with a distributor like Zimbalam. If you’re not sure what you’re doing, the engineer will be able to provide the tracks in any format you need.

You don’t have to have your tracks mastered to get them distributed, but if you want your music to sound professional, it’s an essential process.

How loud should it be?

All the way along the recording chain your aim should be to make it as loud as possible without distorting (unless you’re working in analogue where a little distortion can be a good thing). The same is true for your final mix, although if in doubt, keep it lower – much of the processing done during mastering will make the track louder (that’s part of the point) and it’s better to have a quiet, clean signal than a loud track doused in edgy digital distortion caused by clipping.

What processing should I do?

As little as possible. Obviously do whatever you like within the mix, but leave the master channel dry as much as possible. If you absolutely must use that lo-fi vinyl effect to sprinkle some artificial dust on it then go ahead, but the general rule is to leave overall sound shaping to the engineer.

Mastering – it’s a science, right?

It is and it isn’t. There’s a common misconception that mastering is just a technical process to make music louder and to make sure it sounds as good as possible over any given hi-fi; anything from a mobile phone to a high class tube amplifier. It certainly is that, but there are so many variables that can completely change the overall sound that make mastering as much part of the artistic process as mixing.

When sending your tracks off, it will help the engineer tremendously if you give him some idea of what you want the music to sound like overall, maybe even offer up a couple of tracks you really like the sound of. Giving some idea of what you’re going for will influence what processing is appropriate and what equipment is used.

With that in mind, don’t be afraid to say it’s not quite what you’re after on first go. Mastering isn’t just a magic button on a computer, there are lots of variables, so make sure you provide the best source material possible, and give the best idea of what you want your final record to sound like that you can.

Written by Nick Lewis from Brighton Mastering & web design agency Bozboz

Brighton Mastering is a new service that provides online mastering of your tracks - You send them your stereo mixdowns via Dropbox, along with a short brief and they will send you the finished tracks within 7 days

*The original photo used in this blog was not sent to us by Brighton Mastering. The new photo is the work of  Lauri Rantala and is under Creative Commons license. Sorry for any confusion caused.








MusicConnex – helping your music career in a digital age

April, 1st 2011 13:14

MusicConnex is London’s premier DIY Music & New Media Event, created by music professionals for music professionals, MusicConnex is the missing link in DIY Artists’ careers.  A 3 day conference designed to facilitate and promote social networking, informative discussion and inspiration amongst industry experts, emerging and established music acts and new media.

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The digital revolution has forever changed how we consume music; it has become ubiquitous as we listen to a wider variety of music than ever before. Whilst record labels are still a very effective route to market, Labels, understandably in this market, are signing fewer Artists. They now frequently want Artists to have already shown initiative by building their own fan base with some level of success before they are willing to make significant investment in their careers.

In turn, there appears to be increased potential for unsigned, independent Artists to breakthrough, finding new ways to promote and manage themselves. Services like iTunes, MySpace Zimbalam  means that content can now be distributed and promoted far more easily and cheaply.  This presents a fantastic opportunity for Artists – anyone in theory can now turn their music into a successful business by doing it themselves, giving them more control over their career than ever before.

Or can they? The opportunity is also the threat. Because anyone can do this, everyone does; and thus the market is crowded making it extremely difficult to achieve cut through. Additionally, many people do not fully appreciate or recognise how to position themselves and fully utilise the tools, especially digital tools, available to them. It is complex to navigate but the principles remain the same – you need to produce outstanding music and know how to create heat around what you are doing.

Over 100 senior execs and experts speaking!

More than 40 sessions over 3 days including topics such as ‘How to get a gig’, ‘How to sustain a career in music’, ‘How to make money’, ‘How to get signed’, ‘How to sell internationally’ and many more

More than 40 Digital Platforms : Aspiro, AudioDraft, AWAL, BandCentral Ltd, Believe Digital, BuyMyPlaylist, Decibel, Deezer, Electric Sheep, Federation X, GoMix, Good Lizard Media, Grooveshark, LEN Inc (Live Entertainment Network), MATIvision, mflow, Mix Cloud, Facebook, Music Metric, Music2Deal, Music2Text, Myplaydirect, Omnifone, Playmysong, Pledge Music, Radar Music, YouTube, Zimbalam, Reverb Nation, Slice The Pie, Songkick, Sounday, SoundCloud, Spotify, SplitGigs, The Orchard, TopSpin, Media Wimp.

Exclusive Seminars hosted by the people you really want to hear from, such as Facebook & YouTube and more

Tickets for the event are normally priced at £199 but we are offering all Zimbalam artists a discount rate of just £75 when you use the code ZIMBALAMDEAL1. Buy tickets here

Win!

We are giving away free passes to MusicConnex. To enter the competition all you have to do is ‘Like’ our Facebook page

Win!

Does your act have the best music video? Win 2 VIP all access passes to the conference and a live showcase at MusicConnex 2011 by submitting your music video. Click here for details on how to enter

MusicConnex Website

MusicConnex Facebook

MusicConnex Twitter

This post is by Believe Digital A&R/ Label Manager, William Headlam-Wells @WillHW

Zimbalam Recommends Sentric Music

March, 8th 2011 14:45

Zimbalam & Sentric Music

Every so often we’d like to tell you about a friendly company that we here thoroughly recommend as they could genuinely help you out with your blossoming career. Today we’re sending you out an email introducing you to the guys at Sentric Music who we are proud to partner with. They are the UK’s leading publisher for independent musicians and will make sure you receive money for every single gig you play and any radio airplay you receive and they’ll also push to get your music on TV/Adverts worldwide.
Here’s Simon to tell you all about Sentric…


Sentric Music is an independent music publisher, home to thousands of UK artists offering royalty collection and synchronisation services all on a contract that doesn’t tie the artist down. Its services are open to anyone who creates and performs original material and there is no sign up fee, Sentric just takes a cut of what it earns for you. Not sure what music publishing is? Read this handy guide here: http://senmusi.cc/WTFisPublishing

Launched in the summer of 2006, Sentric has distributed hundreds of thousands of pounds in royalties to their artists and successfully placed their music on TV programmes and adverts around the world.

What we offer for artists:

  • Royalty Collection from the PRS/MCPS for Live Performances/Radio Airplay/TV Exposure
  • TV/Advert Placements for worldwide marketing campaigns and UK and US TV shows
  • Industry Advice in the form of the Sentric Music blog (www.sentric.wordpress.com)
  • No Sign-Up Fee; Sentric Music takes a 20% administration cut.
  • No Lengthy Contract; the artist can leave whenever they wish keeping their full copyright

Performance Royalties

Every time your music is played within the public domain royalties are generated via the PRS that you’re legally entitled to. Whether it be a gig of any size ranging from a tiny bar in Preston to a sold out show at Wembley Stadium and everywhere in-between, or radio play on BBC Radio 1 right down to your local station; there is money out there that Sentric Music can collect for you. This money can be substantial and should be viewed as an essential income stream to any artist.

Some example radio/TV figures (as of Q4 2010):
Radio(for an average 3m30s song)
BBC Radio 1 – up to £65
BBC 6 Music – up to £11.70
BBC 1Xtra – up to £9.80
BBC Regional Stations – up to £4.60
BBC Asian Network – up to £13

TV
BBC 1- Sentric artists have previously received upwards of £145 per play.
BBC 2- Sentric artists have previously received upwards of £60 per play.
Channel 4- Sentric artists have previously received upwards of £250 per play.
Five TV – Sentric artists have previously received upwards of £1,000 for being featured in an ident.

Live
Small Venues- anything up to £4 -£6 per gig (which can be backdated up to 12 months in the past in some cases).
Barfly – Sentric artists have previously received upwards of £19 per gig.
O2 Academy’s- Sentric artists have previously received upwards of £32 per gig.
Shepherds Bush Empire- (example of a mid-scale venue) – Sentric artists have previously received upwards of £392 per gig.
M.E.N Arena – (example of large venue) – Sentric artists have previously received upwards of £1,000 per gig
Leeds/Reading Festival – Sentric artists have previously received upwards of £1,200 per appearance

Synchronisation

Sentric Music has successfully placed its artist’s music in television productions and adverts worldwide resulting in priceless exposure and high sync fees for the artists in question. Within the broadcast media:

  • We’ve had music featured on advertising campaigns within the UK and internationally (for brands such as O2, Lexus, De Montfort Uni, Stockland Estates)
  • We have an ongoing relationship with UK terrestrial station Channel 5, offering them music for idents and inhouse adverts
  • We also have an ongoing relationship with Lime Pictures, regularly having music featured on the teen soap Hollyoaks
  • We’ve had music featured on various US TV productions (One Tree Hill, Veronica Mars, Cold Case, Paris Hilton’s BFF, VH1’s Celebrity Soberhouse, Burn Notice)
  • We’ve had music featured on Channel 4 trailers and on BBC productions (Eastenders/Strictly Come Dancing)
  • Check out our Vimeo channel here to see a selection of these syncs: http://senmusi.cc/aTBkfv

Sentric Music can offer you all of the above with no sign up fee and no lengthy contract which allows artists to ultimately retain their copyright. They’re extremely artist friendly and should be viewed as essential to any unpublished artist within the UK.

I’ve no doubt you’ve got some questions so head over to our site www.sentricmusic.com and you’ll find all the answers there (more importantly, you can also sign up there!) If you have any questions feel free to get in touch on 0207 099 5991 or drop Phil (our artist liaison) an email on phil.rose@sentricmusic.com

Thank you kindly for reading this far, I hope to see you on board soon!

Simon

Sentric on Twitter // The Sentric Blog // The Sentric Podcast

This post is by Believe Digital A&R/ Label Manager, William Headlam-Wells @WillHW

Liverpool Sound City

March, 2nd 2011 10:30

Zimbalam is proud to partner with Liverpool Sound City this year. As well as discussing the future of the music industry, music lovers will get to enjoy a showcase of some of the best up and coming artists, both signed and unsigned. To celebrate and promote independent music, Zimbalam and Sound City will be releasing a digital compilation of the best new music that the North-West has to offer.

In just three years Liverpool Sound City has already established itself as the UK’s most creative and innovative city-based music events by combining an international perspective on the best in new music, art, film, photography, business, new tech, media and more with one of the world’s most legendary music cities. Bringing the best and brightest to Liverpool to discuss what’s at the cutting edge of popular culture, LSC looks to provide a fresh look at the future by challenging the conventional and constantly striving to discover the next big things – all while showcasing some of the best new music on the planet.

The conference line up is shaping up to be the biggest year at Sound City, with the CEO of Bella Union, Simon Raymonde, in conversation with Midlake’s Eric Pulido discussing the trials and tribulations of running a record label. Also just confirmed, Alex White CEO of Next Big Sound, Mark Rock from Audioboo and Adam Perry from Band App plus Michael Breidenbrücker as a keynote speaker to discuss his work on RjDj, the equally critically acclaimed Inception app and being one of the founding members of influential music site Last.fm.

Confirmed artists include The Black Lips, The Whip, Steve Mason, Funeral Party, Wave Machines, Jamie XX, SBTRKT, Spank Rock, Willy Mason, Frank Turner, Mona, Yuck, Three Trapped Tigers, Kurt Vile and the Violators, Sound Of Guns, Chain and The Gang, Chad Valley, Mugstar, Handsome Furs, Colourmusic, The Sand Band, Veronica Falls, Lower Than Atlantis, Ed Sheeran, The Publicist, Those Dancing Days, Zeus, Idiot Glee, Teeth, Niki and the Dove, Worriedaboutsatan, and Forest Swords!!

Special discount for Believe Digital and Zimbalam customers at Liverpool Sound City: £120 per person (normally £150) go to www.liverpoolsoundcity.co.uk/tickets and enter code: DELEGATELSC68

This post is by Believe Digital A&R/ Label Manager, William Headlam-Wells @WillHW

Interview: founder of Surface Unsigned, Jay Mitchell

November, 9th 2009 15:30

This year Zimbalam is sponsoring the Surface Unsigned Festival so we thought we’d fill you all in on the details of this great event and how and why you should get involved. We asked the festival’s founder, Jay Mitchell a few questions and here’s what he had to say…

Hi Jay, thanks for taking the time to answer our questions.

No problem!

How long has Surface Unsigned been going for now and where did it all start?
The Surface Unsigned Festival started up 3 years ago in Birmingham. The Festival was started of a group a passionate musicians whose core values are based purely on the emergence of talent in the unsigned market.

What’s in it for the bands that enter?
Amazing venues, amazing prizes, cash, industry showcases and U.K. tours. The prizes for this year are:

1st Place:

  • £5,000 cash
  • To play at Sziget Festival 2011 (Second stage – 65,000 people): Travel and accommodation included
  • Digital distribution contract with Zimbalam
  • Sales promotion from Believe Digital
  • Online banner marketing packagethrough Believe Digital
  • European and UK online PR package (Believe)
  • UK radio plugging package (Believe)
  • 40 hours multi-track recording
  • Press release to over 45,000 music-related email addresses
  • A 4 day (3 gigs) UK tour courtesy of Jumbo Cruiser
  • A 12 track compilation comprising 3 tracks
  • Individual one-track/single deal
  • Main stage appearance at Music Live 2010 at the National Exhibition Centre
  • Professional full day photo shoot courtesy of TrippCobain Imaging
  • £1,000 worth of promo from Last.FM

2nd Place:

  • Marshall rig courtesy of Marshall Amplification
  • Tama Superstar drum kit courtesy of Tama
  • Zildjian Custom A cymbals courtesy of Zildjian
  • A 4 day (3 gigs) UK tour courtesy of Jumbo Cruiser
  • A 12 track compilation comprising 1 track
  • Individual one-track/single deal

3rd Place:

  • 15 x sets of D’Addario XL strings, 15 x sets of D’Addario bass strings, Planet Waves S.O.S. guitar yuner, Planet Waves S.O.S. bass tuner, 5 x Planet Waves instrument cables, Planet Waves capo, Evans tom pack (3 tom heads), Evans snare head and an Evans drum key courtesy of Planet Waves, D’Addario, and Evans
  • DMK57/52, 2 x SM58 mic’s, 2 x Beta58 mic’s, PGX24/SM58 wireless system including wireless SM58 mic and 2 x SM137 courtesy of Shure
  • A 4 day (3 gigs) UK tour courtesy of Jumbo Cruiser
  • A 12 track compilation comprising 1 track
  • Individual one-track/single deal

So many bands enter each year, how does the festival work?
Year upon year we have seen record numbers of applications coming in from unsigned bands from all over the U.K. and beyond, wanting to play the Festival. The response for the 2010 Surface Unsigned Festival has been no different; the interest has been phenomenal.  The quality of the bands that have applied so far for 2010 has also been amazing – we can’t wait for the Festival to kick start next year !!

Who picks the winners?

The prizes will be distributed between the top 3 bands as decided by the judges (who carry 75% of the vote) and the public (who carry 25% of the vote via a text vote). The judging panel is made up from  invited guests from the industry. Our panel is headed up by Jon Brookes, the founding member and drummer of ‘The Charlatans’. Other industry guests at Surface Unsigned have included representatives from Polydor, Geffen, Universal, One Little Indian Records, Boy Wonder Records, Sunday Best Records, Mercury Records, Audio Authority Management, Revolver Records and Weekender Records amongst many others.

What has been the best experience of running the festival so far?

The National Showcases are always the highlight of the year. Doing the show at the o2 this year was amazing – definitely the highlight so far.

What are the plans for the future of the festival?

In 2011 we are expanding into other areas of the U.K. and into Europe. We are currently looking to operate in 16 cities in 2011, meaning a world final which promises to be out of this world.

What can artists entering the festival do to maximise the benefit of being in the contest?
Well it’s all about the music right? So write great songs and you’re already well on your way!!

Find out more about the festival and sign up your band over at www.surfaceunsigned.co.uk