We are very happy to launch a new partnership with Radar Music Videos, a great service used by record labels, independent artists and music video directors to commission and promote music videos worldwide. They also publish some very useful articles. Radars founder Caroline Bottomley has given us a few choice tips from their guide “29 Ways To Get The Most From Your Music Video”
From the section ‘Preparation, Preparation, Preparation – how to commission a great video’.
* Research the kind of video you want
These sites find and feature the best music videos on the internet:
Vimeo Staff Picks http://www.vimeo.com/staffpicks
Lost At EMinor http://www.lostateminor.com/category/music/
Music Vid Kid http://www.musicvidkid.com
Submarine Channel http://2pause.submarinechannel.com/#/new
Promo News http://www.promonews.tv/
When you’re briefing potential directors, give them links to music videos you like.
From the section ‘Presenting Your Video – how to optimise for clicks that help you get what you want’
Thumbnails are the MOST important aspect of presentation and by far the biggest reason someone will click to view your video or not – particularly if they don’t know you and your music. If the pre-selected thumbnail isn’t excellent, without question you need to change it.
Most sites allow you to choose thumbnails – YouTube partners and Vimeo users can upload images. Dailymotion allow video scrolling and frame selection. If you’re not a YouTube partner, the pre-selected images you’re offered are taken from the beginning, middle and end of the video. Ask your director to end the video with static footage of the thumbnail you want, so you can be sure the thumbnail will be included in the three pre-selected images offered.
Ideal images include a close-up face with eyes looking to camera. Simple, strong, colourful images also work well. If you’ve got a few thumbnails to choose from, half-close your eyes and note which image stands out most.
* Video Description
Use your video to pull potential fans into your own networks.
Include a call to action and a link in the first sentence, preferably in the first 65 characters – this is how many characters you see in Youtube’s preview, +/- a few.
If you’re concerned calls to action and links smack of hard sell, consider instead that it’s good manners to help people find your links easily.
Example calls to action are “join our newsletter”, “follow us on Twitter”, “like us on Facebook” or “buy on iTunes”. Always follow up with the link.
A good, short story about the video or the artist in the rest of the text encourages comments and helps your video turn up in Google (also known as SEO, search engine optimisation).
From the section ‘How to spend money promoting your video’
* Pay for an advertising campaign.
This is about getting direct access to potential fans. You’re buying access to the right people and enough repeated visibility to get your message across.
How many times do you need to see an ad before you act? Here’s what people on Quora suggest.
Advertising includes Google Ads, Facebook Ads and adverts on music blogs and newsletters.
Do a lot of small advertising campaigns on different platforms and testing different messages. Always have a call to action and measure the success of each campaign relative to the cost.
You can get the complete “29 Ways To Get The Most From Your Music Video” guide by signing up for a free account on Radar, which you can do here. Quote Zimbalam upon signing up to Radar to recieve a 10% discount on your next release with Zimbalam.
Caroline Bottomley, Radar founder.