Using Online Media to Promote Your Music

The internet has had a disastrous effect on traditional media, people are becoming more dependent on blogs, e-zines and social networks to discover music and are less dedicated to established players, however, as a musician in the 21st century, the NME’s loss is your gain. Think of your online media campaign as equivalent to gigging and be prepared to give stuff away…

Zimbalam music industry guide part 1: social networking

Getting your music heard online, amongst millions of other artists, tracks, videos and pictures of funny cats is no easy job. Social networks, however, allow us as musicians and marketers to communicate with people who are interested in our music and allow them to easily recommend and share our work with their friends.