Posts tagged ‘justin bieber’

Music News Review – 20/01/12

January, 20th 2012 13:50

What Artists and Creators think about SOPA…

The topic on everyone’s lips this week – the on-going online piracy saga with SOPA (Stop Online Piracy Act) and PIPA (Protect Intellectual Property Act). Many internet sites, including Wikipedia, Mozilla and WordPress, showed their protest against this by having a blackout on Wednesday which stopped users being able to see the contents on their website.

The anti-SOPA protest counts actors, authors and musicians among its supporters, and even US President Obama has said that he would not support SOPA. According to Hypebot, the following points were made in an open letter addressed to Washington posted on 17th January, from the point of view of a collective of artists and creators which includes Trent Reznor, MGMT and OK Go among the list of names:

  • They mention their gratitude for the measures put into place by policymakers, to help protect their works from copyright infringement
  • They highlight the importance of social media in reaching and communicating with their fans, and the “benefits of a free and open Internet”
  • They voice their worry that artists and creators will be censored and legitimate services and websites blocked under PIPA and SOPA’s new powers, even though they themselves are legitimate users

It seems as though the takedown of sites has already begun, with sites Megaupload and Megavideo being closed down on Thursday. According to Tech Digest, the US government’s reasoning for this was that they considered the webmasters of the sites to be involved in a “Mega Conspiracy, a worldwide criminal organization whose members engaged in criminal copyright infringement and money laundering on a massive scale.” The Telegraph reported that the operators of Megaupload were accused of ignoring requests to remove pirated material from music and film firms, and charged with criminal copyright infringement. According to the BBC, the site has been accused of costing copyright holders over $500m in lost revenue, in an accusation by federal prosecutors.

In response, internet hacking collective Anonymous launched a DDos (distributed denial-of-service) attack on a list high profile websites, including the websites of the US Department of Justice, the FBI, Universal Music and the Motion Picture Association of America. According to Tech Digest, it is thought that each organisation linked to the targeted sites have supported the anti-piracy bills in the past. Anonymous later tweeted:

They have also since uploaded a map showing the current number of network attacks by geographic region.

(more…)

Case Study: Cover Success Stories

July, 1st 2011 15:00

Cover songs have exploded on YouTube. While most of these are gimmicky, some show off the artists’ raw talent and propel them into online fame and, in some cases, record deals.

Just look at Justin Bieber, currently one of the biggest selling artists in the world, he started his career at the age of 12 on YouTube. His first few uploads were cover songs including a cover of Justin Timberlake’s ‘Cry Me A River’. His videos were picked up online by Scooter Braun, he was introduced to Usher and we all know what happened next. Multimedia sites like YouTube give amateur musicians access to a massive audience, covers can be a great way to reach that audience.

Here’s a look at 3 of our favourite cover song success stories.

First up a lesser known act which is set to be huge… Pamplamoose

Pamplamoose is an American band, made up by Nataly and Jack,who have found themselves a sudden Indie Youtube sensation. Their original cover of Beyonce’s ‘Single Ladies’ gathered 7,882,625 (at the time of writing) and is steadily growing.

Their quirky style has attracted advertisers, which has resulted in the duo’s success recording songs for high profile commericials including ones for Hyundai and Toyota. One of their latest videos is a cover of the ‘Angry Birds’ theme tune which is set to be a hit. Keep your eyes on these two in the coming months, we’re expecting good things from them!

Next up, Boyce Avenue

Boyce Avenue is a group made up of 3 brothers from Florida. In 2007 the brothers started posting videos on YouTube, the majority of which being covers. The first few covers they uploaded included One Republic’s ‘Apoligize’ which (at the time of writing) has received 10,985,157 views, and their cover of Linkin Park’s ‘Shadow of the Day’ (at the time of writing) has received 11,651,026 views.

The boys have also produced their own tracks which have proven to be as popular as their covers. This has resulted in the band being signed by Universal and propelled into the spotlight.

They have a short Australian tour booked for August, before they set off across America and Canada in September.

Now we come to our favourite success story of all, Karmin.

Comprised of Amy and Nick, both musicians met at Berklee College of Music and have found success through YouTube. The cover they did of Chris Brown’s ‘Look At Me Now’ has been picked up on numerous blog sites and became an instant hit, to date the video has had 25,136,505 views and counting.

They typically do hip hop songs with Amy rapping. They have their own distinctive sound which has helped drive their success. Karmin’s youtube channel has a remarkable total upload views of 69,943,650 (at the time of writing).

The band has stayed current by covering popular songs at that moment which means people would stumble across their covers whilst looking for the original. There is another side to Karmin, they are in themselves serious musicians with their own songs which are pretty good. And rumour has it they have just been picked up by a major record label, so expect to see alot more of this duo!

This post is by Zimbalam UK Manager Hannah Donovan @hannahbarracuda

Cover This! Make cash with cover songs

March, 3rd 2011 15:38

Bieber Fever started with a cover song.

[For your curisoty and entertainment, this is a link to the now famous Justin Bieber singing his now infamous cover version of Ne-Yo’s So Sick.]

But Justin Bieber’s not the only artist to be discovered via the cover: Mariah Carey was a pseudo ‘cover queen’ in the 90s and Justin Timberlake discovered the lesser known Esmee Denters covering his music on YouTube.

In fact, the cover is a tried and true method of breaking into new markets.

Alex Holz, in a similar article described discovering a new artist via a cover was akin to meeting them through an old friend. It makes perfect sense, Holz’ point was: a positive introduction is more likely when there is an established common ground (the familiar song).

Covers are a unique tool for Artists; even though it is not YOUR music, it aids discovery AND can earn you money.

Here’s a couple of suggestions:

Record a Cover to Meet Catalogue Demands

Quite simply, not every song that you want is available in digital format. The Beatles just came to iTunes, remember?

Fill the void. Can’t find your favourite artist/ album/ song in an online store? First find out if there’s a demand for it in the market (a wee bit of research) and then take advantage of that by recording and releasing your own cover version?

Because stores like iTunes carry out popularity focused searches related to title, artist name, album name etc, if an artist’s catalogue is unavailable, a search will reveal the closest terms, more often than not tribute versions.

Record a Cover that Competes with Album-Only Tracks

Again, we advise you to fill a void.

For example, songs that reached their popularity as part of a soundtrack are more often than not only available with the entire album.

Try recording a song from a film that was popular and not easily available for download and reap the rewards of your savvy.

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When deciding whether or not to create a cover, look to fill voids in the market that can both make you money and get you noticed.

Be sure that your covers are of the highest quality and don’t forget to secure a mechanical or DPD (for digital downloads) licence.

This post is by Believe Digital Social Media Manager Shanni Elcock @shandogspeaks