So, you have your social media and networking sites all set up, you’re interacting with fans, and your YouTube channel is growing all the time – but there’s something missing: your blog. Your very own website where you can give your fans more content so they can get to know you better; where you can build a brand for yourself, or your band.
Music marketing guru, Bob Baker (who also runs thebuzzfactor.com) states that a blog should be the hub of your online activity, with your social media sites being the out posts – increasing your presence online, but ultimately there to drive traffic back to your own website. Many bands and artists use MySpace for this purpose, but with the uncertainty about whether it will shut down, it’s important to have a website that YOU control the fate of. With a blog, you also get total control over the layout, and the decisions about your branding. On social networking sites, there are many widgets and distractions for people viewing your page, whereas on your blog you can have a personal relationship with your fans without the clutter and competition that social media sites have.