After our look at press releases last week, this week we thought we’d give you a bit of insight into the world of management, and what unsigned artists are expected to be doing for themselves.
When starting out as a band or artist there’s a lot to think about, and the management aspect often gets overlooked. However, it’s important for unsigned acts to know what to do to maximise their potential, before they can get a professional manager. Here are our top five tips to help you on your way:
- Options – When your band starts to generate commercial interest is generally around the time management companies want to get involved, but until then there are pretty much two options that you can do for management. Firstly, look at the strong points and interests of the members of the band – one of you might sideline as an artist and create amazing artwork for your record, while another might have a passion for numbers and can take care of the accounts. Failing that, have a good look at your friends – one may be great with a camera and unofficially become your photographer-cum-video director, and another may be a master at marketing. Divide and conquer is definitely the name of the game with managerial tasks to maximise the time you leave yourselves what you set out to do in the first place – make music.
- Recording a demo – Do this first. If you don’t have a demo to send off, then you have nothing physical to showcase your music. It’s important for new bands and artists to have a demo CD of a few tracks so that they can promote their music and their talent. It doesn’t have to be perfect or expensive, and it isn’t complicated to do.
- Promotion Promotion Promotion – Of yourselves and your music, which is why having a demo from the outset is really important. Put someone in charge of creating a ‘promo pack’ – including your demo, a bio of the artist/band and cuttings of any press received. This package is essential, whether you’re promoting yourselves, or sending it off to a record label. Online promotion such as social media is also key, so someone should be keeping tabs on this as well, ensuring all the sites are linked to each other, and fully updated.
- Get Out And About – hopefully you’re a musician because of your love of making music and performing – so that’s what you should be doing! Gigs need to be booked and, if possible, studio time as well. The more that you get yourselves gigs, and the more promoters you get in touch with, the more people will start to recognise you and you’ll get a following. Be prepared to work hard, and someone needs to be nominated to make endless phone calls and bookings. It’s definitely a case of working your way up and making a name for yourself – it might take a bit longer, but you’ll be in full control of what you do.
- Live it – Make sure everything’s connected and think about everything you do – for example is there a camera at your rehearsals? No? But wouldn’t that make a great extra to put out on your YouTube channel or blog? Doing a tour, well now how about documenting your entire trip as a memory to you AND your fans? Think about everything you could do that will benefit you as a brand, this is what you want to do, so living it shouldn’t be that hard.
This post is by Believe/Zimbalam social media blogger Jess Boyer @jessroseboyer